About Us

WE ARE SAOMA.

We design experiences that create space for something increasingly necessary: to feel again.

Human experience design.

Movement. Bodywork. Breath. Sound. Music. Somatic practices. Nature. Sensory design. Human connection. No practice defines SAOMA alone. What matters is their intentional combination.

Our mission

To create carefully designed human experiences that make it possible to pause, feel, connect and relate with greater presence.

Our vision

To build an international brand redefining experiences for human wellbeing, bringing conscious hospitality to cities, organizations, retreats and extraordinary places.

Presence

The quality of being here, with your body and attention.

Depth

Go beyond the surface, without forcing what unfolds.

Beauty

Space, light and every detail as expressions of care.

Humanity

Real people. Real connections. Respect for every story.

Excellence

A clear intention, carried through every part of the experience.

THE BEGINNING

Alberto Fernández

Founder of SAOMA Collective.

Transformational guide and certified Breathwork facilitator, dedicated to helping people reconnect with their inner safety, release emotional blocks and create lasting personal change. His work is grounded in Breathwork and somatic work, supporting participants as they move from stress and survival into greater clarity, regulation and resilience.

With more than 25 years of experience in corporate leadership, more than 4 years in the wellness industry and a career as Head of Emergencies with the Marbella Police (Spain), Alberto brings an uncommon understanding of pressure, trauma, crisis management and human resilience. This allows him to hold the space in a firm, responsible and trauma-informed way, bridging the world of wellbeing and the business world.

Based between Mexico and Spain, Alberto combines Breathwork, body awareness and intuitive therapeutic guidance to create safe and supportive experiences that facilitate deep emotional release, nervous system regulation and authentic transformation.

He works with individuals, teams and hospitality and wellbeing brands through sessions, retreats and bespoke programs.

ENTER SAOMA.

Occasional notes on presence, body, experiences, places and more human ways of living.